About Us

We built this company for one simple reason.

We saw trades paying thousands in ad spend and agency fees, only to be sent poor-quality leads with zero accountability.

Kitchen companies, bathroom installers, and plumbers were being asked to gamble every month paying upfront, chasing time-wasters, and hoping something converted.

That never made sense to us.

If a lead isn’t qualified, ready, and serious, why should you pay for it?

What We Saw Was Broken

After years in performance marketing, one thing became obvious, most trades don’t struggle with demand, they struggle with filtering.

⇨ Business owners spending most of their time chasing people

⇨ Speaking to homeowners who were “just getting ideas”

⇨ Quoting endlessly with very little return

⇨ Paying agencies regardless of lead quality

⇨ Leads being sold to unlimited companies in the same area

⇨ Success measured with vanity metrics instead of real outcomes

The biggest lie in the industry is that this is “just how marketing works”. It isn’t.

Rather than launching another traditional agency, we built something different. A system designed around qualification first, not volume.

We call it the Install-Ready Lead Engine

How We Can Do This

Proven acquisition strategies

Battle-tested systems

Experienced teams across our businesses

Delivering qualified enquiries for trades where time, surveys, and quoting actually matter.

We wouldn’t offer this model if it didn’t work.

Charging only for qualified leads is not a marketing angle, it’s an operational decision.

It only works if the system does its job properly.

Who We’re a Good Fit For

We work best with established companies who:

We work best with established companies who:

- Value quality over volume

- Want predictable enquiries, not guesswork

- Are tired of chasing the wrong people

- Care about installs completed, not leads generated

If you’re looking for cheap volume, instant scale, or shortcuts, we’re probably not the right fit..

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Dhul-Qarnayn

Sales Director

@dq

The Next Step

If this approach makes sense to you, the next step isn’t a sales pitch.

It’s simply to check whether we have availability in your area and whether you’re a fit for the system.

Check if you qualify

We’ll confirm:

1. Availability in your area

2. Whether the Install-Ready Lead Engine is suitable for your business

3. Exactly how qualification works, step by step

We specialise in delivering pre-qualified enquiries for kitchen, bathroom, and boiler installation companies across the UK.

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